Back from a week of consulting in China. The organization is a new company looking to implement a new model of outsourcing. For many reasons I'm optimistic about the company's prospects, not least of which is that the leadership combines experience from the Mainland, Hong Kong, Taiwan and the U.S. The multiple perspectives will play a key role in the company's success. At the same time, intercultural issues crop up constantly. Any single one of them won't sink the company, but it's easy to see how, over time, if unchecked, they could add up to trouble.

The most common theme I witnessed was suspicion, on the part of some of the Americans, of the motives of the Chinese partners. I kept being reminded of the bugaboo of attributing intentions (usually erroneously) based solely on behavior. There was a particular kind of behavior observed by the Americans which made them uncomfortable, and it didn't take long, as the Americans talked among themselves later, to create agreement about the (ill) intentions behind the behaviors. This is a savvy group of executives, though, and they were receptive to other interpretations of the behavior.

One thought that recurred frequently during the week was this: what about all the other organizations working in China, which either aren't aware of intercultural issues, or which are aware but don't want to invest in intercultural consulting? I thought of how intercultural misunderstanding grows over time, often without our noticing, until it's too late. A former colleague once put forth the "fish poop" model of human relations: over time, a fish tank accumulates fish poop. From one day to the next, you won't necessarily notice a difference. But over time you end up with a stinky, fetid mess of a place to try to live, let alone thrive. Human relations, like fish tanks, require constant attention to accumulating fish poop — especially in intercultural environments, where the poop is likely to come fast and furious.

My experience with this company left me with a profound appreciation for them and companies like them, who can see the importance of the intercultural piece for their future success.

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